This post discusses the importance of measuring the value of information. The post states that Information has been referred to as today’s digital currency. Without it, both tech and non-tech enterprises would struggle to exist. Yet it still isn’t recorded on balance sheets and is — in general — ignored by insurance companies …Today, there is no correlation between market valuations and a company’s own book value because unvalued information assets don’t appear on the balance sheets. It seems to me that this discord is a direct result of our inability to measure and value the information assets a company holds. The author suggests that a standardized way of measuring the value of information is needed; unfortunately, no specific suggestions are provided. This, of course, means a good opportunity for the information management field to step up with solid research in this area.