This article from Information Week discusses 14 ways in which Big Data gathered about you can be used in ways you might not like or anticipate. I think it’s important to keep all this in perspective; to quote one of the commentators: I often think the fear of the creepy uses that could leave a customer open to a security issue stand in the way of organizations pushing forward with big data initiatives. In reality, it just shines a light on the need for governance. A question organizations should ask themselves is not, “can we,” but “should we,” when it comes to deciding how to gather and use personal information. My previous post and the embedded SlideShare presentation addresses this matter in more detail.